Evolving features and expanding markets are vastly broadening the video surveillance industry.
Though the transition from Analog to IP technology has only really started to begin in earnest, the prevalence of IP video brings new questions and considerations, and has caused some integrators to consider a more specialized approach for selling IP video.
With many analog systems and products still on the market and in use today, it can sometimes be a delicate balance of determining the best way to pitch an IP or even a hybrid solution. Here are four best practices for proposing IP Video:
- Educate the Customer on the Power of IP
IP video holds some very tangible advantages over analog video, the details and practicalities of which the customer may need help digesting. Educating end-users on the vast capabilities of IP cameras is a great place to start.
It offers high-definition imaging and does so at a reasonable price, in fact at a significantly lower price than just a few years ago.
With an IP camera, resolution is typically three times that of a typical analog camera, providing a new level of image detail.
IP cameras also have the onboard processing power that enables additional functionality to run directly from the camera.
Many premium cameras possess the processing horsepower and available memory to do this.
IP video can be easily viewed and shared, enabling video networks to reach across great distances and giving customers more options when it comes to infrastructure, staffing, and information sharing and analysis.
- Introduce Analytics
IP takes analytics capabilities much further because analytics can run at the “edge” (in the camera itself) rather than be handled as a secondary processing task on a VMS server.
Analytics in the camera distributes the processing load across many devices and unburdens the VMS from handling this task in addition to other VMS functionality.
This analytics capability in an IP camera creates the potential for the camera itself to glean useful information from a video stream and make intelligent decisions on the importance of the video and how it should be handled.
Currently, we are seeing certain vertical markets, such as retail, applying analytics for loss prevention purposes as well as for marketing and operational use cases, such as identifying high-traffic patterns for product placement. Other vertical markets are also broadly applying and are interested in the power of analytics.
- Explore New Markets
Most large companies have already completely transitioned to IP video technology. Thanks to competitive pricing, a growing number of manufacturers and advancing technology, smaller-size installations (16 cameras and fewer) are now viable candidates for IP and represent a previously neglected market that is now a large and rapidly growing IP customer base.
IP video can deliver features and solutions to the small company that have never been offered before, including advanced motion detection, facial detection and heat mapping.
Two of the largest verticals markets, are gaming and retail, where IP technology is providing value to the enterprise far outside the normal security realm.
The shift from analog to IP started in earnest just within the past few years. These vertical markets are now beginning to use what other industries — such as banking, finance, government and healthcare — have been for some time.
- Push an End-to-End Solution
In addition to the many options for open platform video management systems in the market, integrators consider manufacturers who offer end-to-end solutions, which provide such benefits such as advanced integrations between system components. While integrations in video are commonplace today, many depend on direct integrations written between camera and VMS, with interoperability standards such as ONVIF and PSIA filling in the gaps.
Smarter camera integration across the system can deliver big cost savings and improve up-time and reliability of the system.
For example, camera focus can drift or change over time. Native integrations between a camera and VMS can proactively alert the operator — with the application of a blur analytic — that a camera is out of focus before the unusable video clip is discovered during a post-event forensic investigation. Such integrations can also enable other more detailed functionalities like one-click refocusing of a lens.
Manufacturers who bring end-to-end solutions to market offer the opportunity for end-users to easily add certain components to expand the scale of their system or augment with additional functionalities.
For example, a small business may start out with just a camera and a door for its security, then grow in size or experience an incident that requires the addition of more door controllers, cameras and the addition of a video management system to manage multiple recorders or to provide advanced functions.
Ultimately, though, what matters most is giving end-users a video security solution that best meets their needs. Keeping the end-user’s specific needs at the heart of any proposal seems to work best, regardless of industry or product.
For more information on best available IP Video Surveillance Solutions, please contact Hutaib InfoTech Solutions at firstname.lastname@example.org / www.securitysolutionsdubai.com. Our experts will walk you through the Products and Solutions to keep you ahead of the curve.