Video monitoring has long been a staple of the commercial security solution, and today it is also one of the fastest-growing add-on services to a core residential security package. Video has always been a natural addition to home security, and new technology is making it more valuable and affordable than ever.
Evolving Features and Capabilities
In the past, video has been an expensive option for most residential applications; however, today’s wireless cameras, cloud technology and mobile apps enable cost-effective Video as a Service. It is widely accessible to consumers and easier to install than older security systems. With new features and capabilities along with anywhere access through mobile apps, the service is also more relevant and useful to a wider set of consumers.
The features and capabilities of residential video monitoring have also dramatically changed. The old process of sifting through an endless stream of recordings to find an important clip, along with the limited access to video feeds on a DVR at home, are gone. Today, users can check in on their property with live, streaming HD video and receive alerts with video clips of activity around their home, from anywhere.
Leading connected home solutions integrate video with the security system to enable unique features that address today’s full range of residential applications. The security sensors and persistent monitoring enhance the video experience. Recordings can be triggered not only when the alarm goes off, but also when a specific door opens or a particular person disarms the security system. Real-time alerts notify the homeowner about the activity that matters most to them and allows them to view the associated video clips instantly from their smart phone. This highly personalized user experience keeps the homeowner informed about important activity without being bothered by every innocuous or routine event around their property.
Consumers now view video as a lifestyle product rather than just a security enhancement. They want the ability to check in on family pets, make sure their kids are doing homework when they get home from school or just look in to see what’s going on.
Adding it to Your Offering
With the right technology partner, security dealers can offer a flexible suite of fully integrated connected home solutions. Adding video monitoring is seamless for both the installer and the customer — wireless cameras connect through the home’s broadband connection to a cloud service, which enables secure storage and any-time access.
Video can also dramatically increase user engagement with their system. This is a key factor for lowering attrition. The more value and daily use our customer gets from the service we provide, the more likely they are to keep it. Helping our customer always stay connected to their home with video is deeply engaging and highly valued.
Video can also be a useful tool to drive false alarm reduction and improve overall customer satisfaction. A customer can see instantly into their home from anywhere to confirm an actual or false alarm event.